The Kindsight K mark was inspired by a kaleidoscope, an instrument of sight that in many ways represents the core philosophy of Kindsight Group’s work, which is ultimately to see and harness the beauty of companies that produce products for the greater good. As a viewer looks into one end of a kaleidoscope, light entering the other end creates a pattern, due to reflection off of mirrors. The resulting imagery is symmetrical, balanced, and harmonic – true beauty.

Likewise, the experience, expertise, and training of Kindsight Group founder and managing director, Kristyana Pham, and her associates sheds light upon the emerging and constantly-evolving natural products market in a way that produces a pattern of thoughtful, thorough, and effective business practices. Practices which act in harmony with the origin of the natural movement, and which shape brands to be successful in this growing market.

The word "kaleidoscope" is derived from the Ancient Greek καλός (kalos) meaning "beautiful, beauty", εἶδος (eidos), meaning "that which is seen: form, shape" and σκοπέω (skopeō), meaning "to look to, to examine", thus giving us "observation of beautiful forms.”